39%
Companywide census increase
Average census growth supported by portfolio-level performance analysis, community-specific strategies, operational support, and leadership accountability.
Senior Living Operations & Growth Leader
B. Lee Basinger
Helping regional senior living organizations improve occupancy, strengthen operations, develop service lines, and build high-performing teams.
Executive Profile
Experience that connects the whole organization.
Senior living and healthcare leader with experience spanning operations, business development, marketing, census growth, service-line development, and organizational performance.
Combines a strong nursing background with executive-level experience supporting assisted living, memory care, skilled nursing, and post-acute healthcare organizations.
Experienced in evaluating performance, identifying operational barriers, aligning clinical and business teams, developing referral partnerships, and implementing strategies that improve occupancy, retention, and organizational growth.
Selected Impact
Specific outcomes backed by practical execution.
Results across portfolio growth, post-acute admissions, resident retention, professional referral development, and digital strategy.
32%
Increase in high-payer admissions
Generated through collaborative B2B initiatives and strengthened referral relationships with Atrium Health and Novant Health.
69%
Increase in total SNF admissions
Increased average monthly skilled nursing admissions from 32 to 54 through referral development, payer strategy, hospital relationship management, and admissions-process improvement.
280%
Increase in website inquiries
Achieved after developing and launching a comprehensive online rebranding and digital marketing campaign.
20%
Reduction in resident attrition
Achieved through the development and launch of a resident satisfaction and engagement program focused on identifying concerns and strengthening the resident experience.
67%
Increase in lead generation
Produced through referral-network development, professional relationship building, and expanded community outreach.
How I Help Senior Living Organizations
Cross-functional leadership for work that does not fit neatly into one department.
Portfolio Performance
Evaluate operational, financial, marketing, and occupancy indicators across multiple communities to identify practical performance-improvement opportunities.
Community Operational Support
Provide hands-on support during transitions, underperformance, staffing challenges, leadership gaps, and organizational change.
Census Recovery
Identify occupancy barriers and coordinate operational, clinical, marketing, and referral strategies to restore sustainable census growth.
Executive Director & Administrator Coaching
Support community leaders through accountability systems, problem-solving, team development, and execution of organizational priorities.
Sales, Clinical & Operations Alignment
Connect market promises, clinical capabilities, operational readiness, resident expectations, and financial objectives.
Program Integration
Plan and integrate new services, care programs, technology platforms, and operational processes across communities.
Strategic Initiatives
Lead work requiring collaboration among operations, clinical services, marketing, finance, and executive leadership.
Service Monetization
Identify underused capabilities and market opportunities that can become sustainable services and revenue streams.
Special Projects
Take ownership of complex, time-sensitive initiatives requiring research, planning, implementation, and executive reporting.
Regulatory Survey Response & Corrective Action
Lead root-cause analysis, corrective planning, policy revision, implementation, monitoring, and documentation following survey findings.
Selected Case Studies
Growth built through operational alignment.
39%Average companywide census increase
Companywide Census Growth
Challenge
Communities required a more consistent approach to market performance, lead development, operational readiness, and accountability.
Approach
Combined portfolio-level data analysis with community-specific growth plans, leadership support, referral development, brand improvement, and clearer performance expectations.
Result
The coordinated strategy contributed to a 39% average companywide census increase while building a repeatable framework for continued performance management.
32 → 54Monthly skilled nursing admissions
Skilled Nursing Medicare Growth
Challenge
The organization needed to increase both total admissions and the proportion of strategically important high-payer referrals.
Approach
Strengthened B2B collaboration with Atrium Health and Novant Health, expanded professional referral relationships, refined payer strategy, and improved admissions follow-through.
Result
High-payer admissions increased 32%, while total monthly skilled nursing admissions grew 69%—from an average of 32 to 54 per month.
280%Increase in website inquiries
Digital Rebranding & Lead Generation
Challenge
The organization’s online presence did not reflect the quality of its communities or consistently convert digital interest into qualified inquiries.
Approach
Developed and launched a companywide online rebranding effort supported by improved website messaging, digital marketing, social content, and lead-management practices.
Result
Website inquiries increased 280%, creating a stronger digital source of prospective residents and supporting broader community-level lead-generation efforts.
Professional Experience
Leadership across senior living, skilled nursing, and healthcare growth.
2023–Present
Director of Business Development & Marketing
Tullock Management
Regional leadership supporting senior living operations, census growth, marketing, service-line development, organizational performance, regulatory response, and strategic initiatives.
2020–2025
Independent Consultant
Insight Driven Research
Advised senior living, healthcare, and startup clients on market positioning, business development, quality improvement, customer experience, brand strategy, and organizational performance, including market-penetration strategy, resident-feedback systems, portfolio rebranding initiatives, and skilled nursing QAPI development.
2017–2023
Director of Business Development
White Oak Manor
Led skilled nursing admissions, business development, hospital and provider relationships, payer strategy, marketing, and post-acute referral growth.
Additional Experience
Nursing, Healthcare Operations & Organizational Development
Earlier experience established a practical foundation in nursing, resident care, healthcare operations, business development, research, consulting, marketing, and organizational improvement.
Open to regional, area, and corporate leadership opportunities—as well as selected strategic projects and advisory engagements.
Download Full RésuméLet’s Connect
Looking for a leader who can connect growth with operations?
I am interested in regional, area, and corporate leadership opportunities with senior living and post-acute organizations, particularly smaller and growth-oriented companies with broad operational needs.